Survey findings make pleasing reading for our accommodation scheme members


Minehead Information Centre (MIC) recently hosted our annual Accommodation Partnership Scheme meeting in one of the meeting rooms at The Beach Hotel where the information centre is based.  It was lovely to see so many of our members turning out for the event for which they were rewarded with delicious home baked scones jam and cream.  The attendees were spoilt with Guest Speakers from Minehead BID, Plastic Free Minehead, Minehead Blue Flag stearing group and Minehead Economic Plan: Inspiring People & Places. Updates on local attractions and events plannned  for 2022 were also shared.

During the meeting   findings from a couple recent surveys were shared: The first carried out by the Exmoor National Park on visitor trends revealed the following: 95% of those surveyed plan to return to the area 60% did their research on line before their holiday. While on holiday, 50% found out about things to do on their mobiles. (Demonstrating a need to have good SM for your business) A strong theme that came across in the survey was walking: 64% of those surveyed were undertaking short walks - under 2 hours and 62% were doing longer walks - over 2 hour (Data shows overlap by some visitors). When asked what was important to you in choosing to come to Exmoor 84% said scenery & landscape and 65% said coastline 2 YEARS AGO this was 42%

 The second survey was commissioned by NFU Mutual who wanted to understand doggy holiday trends in the UK. Their research revealed   95% of dog owners are considering taking their dog on holiday. 60% (nearly two thirds) of dog owners say they will always take their pet away with them with 89% of people saying the main reason for including pets in holiday plans was because they were ‘part of the family’. Also taken into consideration, when planning their holiday with their fur babies, was the number of dog friendly shops, pubs, cafes and restaurants in the area.  

Based on these two surveys Minehead has what people are looking for: coast, scenery, dog friendly businesses and awesome places to stay, but we already knew that. 

Please get in touch if you ‘d like a copy of MIC’s accommodation brochure, contact details below.

Our Accommodation Partnership Scheme we run here at Minehead Information Centre is one of the ways we link with Minehead and surrounding area accommodation businesses who support the service we provide to our visitors and local people through subscription fees.  If you’d like to find out more about the scheme please contact us on [email protected] or give us a call on 01643 702624

Posted by:Minehead Bay